My name is Alex – I’m a 20-something entrepreneur with a love for fashion, and all things beauty. I founded Hello Addie Boutique with the intent to create a marketplace for women to purchase fashion forward brands, curated with quality and comfort at affordable prices. At Hello Addie, we believe that the  more comfortable you are, the more confident you feel, and confidence is what radiates natural beauty. In addition to Hello Addie’s online store, I decided to curate a lifestyle blog to help shed light on other brands that encompass the same values, and share a similar vision.